Web Content - Making Recipe

Did you know that on an average a person surfing through the internet has an alarming attention span of just 8 seconds? That means if the web content you have put up is not convincing within 8 seconds, the reader just simply goes onto the next tab. Though not pleasant this is the hard truth. Good web content is your best employee — in fact consumers consider trust in a company based on the web content they put up also bad content negatively affects their trust in a brand. Our content and SEO experts share with you some tips and tricks to nail down perfect web content that get the right attention among thousand others.

1. Stick to your goals
Do not beat round the bush with fancy statements and mere promises. Keep in mind what is to be communicated across and stick to it however tempting fancy statements are.

2. Get inspired
If you do not have the crux needed for great content or even if you have, it is always wise to check out industry trends and what other people are up to. Getting inspired does a huge lot of magic in crafting perfect web content because at Thought Boat we always believe Inspiration is where creativity starts. After tip: Inspiration is fine but plagiarism is not. So please keep your copy paste instinct under control.

3. Calls-To-Action (CTAs)
A CTA is an inviting button, link, image, or some other sort of graphic that encourages a site visitor to become a participant or customer. If you write great content but don’t have a call-to-action, your content will be far less effective at converting visitors to consumers.

4. Follow ‘Being Human’
Do you like reading a dictionary or your friend’s travel story on FB? Got the point? Be down to earth and friendly in your language. No one likes content that sounds like it was narrated by a robot. Your site visitors will appreciate the personal connection with you and be more likely to engage with your calls-to-action.

5. Outline
Outline your message or at least have a strong, organized idea as to what to write on each web page else your content will be one among thousands of other web contents that struggles to retain a reader till the end of the article.

6. Answer market needs
Provide ample justifications on why anybody should choose you or your products. No one knows your product better than you do so go ahead be assertive and explain how your product can help people.

7. One message - One paragraph Rule
Each reader’s time is important so keep things organized. Don’t fit in more than one idea in a paragraph else it will look clumsy.

8. Bullet points, numbered lists, headers, etc.
These will help break up the text and make it look more interesting and readable. Highlighting is important. This will ensure the content on your web pages can be scanned quickly, while still getting the message across. Display important information first and prominently. Most site visitors only take a few seconds before leaving a page, so you want to make sure they see what they’re looking for without feeling like they have to read everything.

9. Don’t use images that you don’t have a legal right to use
Finding random images on the internet and sticking them up on your site without permission or purchase can result in you getting sued. So unless getting hit with a lawsuit sounds fun to you, don’t use images that aren’t yours.

10. Review your work
You have spent hours on researching and drafting an article, what harm does it do to read it once and check for spelling or omission errors? This will in fact enable you to assess if your article has come up the way you had wanted it.

After knowing these tips you are ready to get started. Now that you can come up with a great piece of work it might not get the results you had wanted it to fetch. Ok that is because what is great is not actually great if it does not pop up in the first page of the google search engine. This is where SEO comes up. SEO is basically pushing your web content to the top links of search engine. Don’t worry we can help you with that. If you face any difficulty in writing effective content or have trouble with putting your message across any media we can offer our expertise to help you reap benefits.